Webinar Overview: This is an executive level online webinar featuring six unique ad sales management topics with Q&A on each topic. This webinar was live in July 2016 and was recorded for those of you that missed it!
This 7 hour workshop took take place over two days. Each workshop was 35 minutes long, with 15 minutes for Q&A and a 10 minute break after each topic. The webinar was recorded and you can get access to the archive.
This video overiew tells you what we covered in the live webinar. You can get access to the archive videos today. Ad sales management was our focus!
You receive a copy of EVERYTHING! Download all the slides Ryan presents! Plus, immediate access to the video archive of the training for six months.
Webinar Host: Ad sales management expert Ryan Dohrn will host these 6 workshops. These 6 topics have been taught to over 200 managers and received rave reviews. Ryan has been in leadership roles at Morris Publishing, PennWell Publishing, Sinclair Broadcasting and ABC TV/Disney.
Topic #1: Motivating your ad sales team to success: Ryan will share detailed information on what “really” motivates your team. From understanding sales culture, to coaching, to team meetings. Learn new ways to inspire and grow your sales team. – 35 mins for content, 15 mins for Q&A, 10 minute break.
Topic #2: Understanding how to hire and motivate Millennials. By 2020 these young adults will occupy over 70% of your sales teams. Do you know what makes Millenials tick? Ryan will walk you through the ins and outs of this power group of employees. – 35 mins for content, 15 mins for Q&A, 10 minute break.
Topic #3: Creating compensation plans for success. Are your comp plans motivating? Do your comp plans drive success or de-motivate your sales people? Ryan will share two models that he has seen work very well in all different types of media markets. – 35 mins for content, 15 mins for Q&A, 10 minute break.
Topic #4: Stopping loosing advertisers! Ryan will detail out what you should be doing on a weekly, daily, monthly, quarterly and yearly basis to reduce advertiser churn and keep advertisers for life! This workshop will also feature a 10 minute chat with Jack Semler the CEO of Readex Research on how to use surveys to retain advertisers and event sponsors. – 35 mins for content, 15 mins for Q&A, 10 minute break.
Topic #5: How to hire and train amazing ad sales people. Are you looking in the right places for the right people? Learn some of the best practices for writing great recruitment ads. Perhaps you need a junior sales path for success? Hiring great sales people is tough. Ryan will help you hire GREAT sales people! – 35 mins for content, 15 mins for Q&A, 10 minute break.
Topic #6: Packaging and Pricing for sales success. Throw out that media kit. Ryan will share a minimum of 10 sales ones sheets, proposals and packages that you can put into action in 24 hours or less. This will be a detailed discussion on how to sell more faster in today’s competitive sales environment. These simple concepts could revolutionize your sales team. – 35 mins for content, 15 mins for Q&A, 10 minute break.