Ad Sales Training For Success

Ryan offers offers these ad sales training options.... 


LIVE AD SALES TRAINING ON LOCATION:  This would be one or two days of intensive ad sales training in your office.  The agenda and topics would be 100% custom to your teams needs.  We would explore the core sales principles needed to boost your sales 25%-45% in the the next 90 days or less.  This is fun, interactive and 100% tactical information!  Learn more click here.

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AD SALES TRAINING VIA WEB VIDEO:  Ryan has just released a brand new series of ad sales training videos in full HD.  7 hours.  Each video comes with a PDF study guide and an exact PDF copy of the slides Ryan is teaching.  Also, the exact email and voice mail templates Ryan uses.  Copies of the exact proposals Ryan uses.  You will see an exact copy of Ryan's daily calendar that drove his personal sales in February alone to over $100k.

Learn more click here.


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SALES CHALLENGE CALLS - AD SALES TRAINING VIA GOOGLE HANGOUT OR PHONE:  Each month Ryan hosts a call with your ad sales team via Google video or phone.  Each call is 45-55 minutes on an approved ad sales topic.  The purpose of these calls is to motivate the sales team and introduce new sales strategies for success.  Cost for 12 calls is $2,700.  Or, 6 calls for $1500. 

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1.  You pay for six coaching calls in advance. 

2.  Ryan does this to avoid operating like a lawyer that is on the clock when you call.

3.  Plus, the price includes unlimited emails!  Ryan does mean unlimited.

4.  You can use those calls in 6 hours, 6 days, 6 weeks or 6 months.  Each phone call is 60 minutes.  

5.  You can use these calls and emails to keep you focused, motivate you, talk through sales strategy, pitch ideas back and forth, or maybe you just need to vent.  Not a problem.  

6.  If for ANY reason you are not happy with the sessions, you will can cancel NO QUESTIONS ASKED!  We will immediately refund any unused time/funds.  No questions asked.  


The cost is $1350 for six phone calls and unlimited emails.

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Ad Sales Nation Podcast

January 2018 Ad Sales Nation Podcast:  Ad sales training expert Ryan Dohrn shares 6 closing techniques that will help you close more deals today!  Plus, a discussion about the recent Facebook changes that will impact your media company and your advertisers.  Plus, your listener questions answered live!


December 2017 Ad Sales Nation Podcast:  Turning "I have no budget" into a closed deal.  In this Ad Sales Nation podcast, ad sales training expert Ryan Dohrn shares 4 common scenarios and how he works his advertisers from a no to a yes.  Plus, your listener questions answered live! 


November 2017 Podcast:  Ad sales training expert Ryan Dohrn shares 7 ways to boost your fall media sales numbers. Plus, your listener questions answered live!


Ad Sales Training Podcast, Ad Sales Nation!

Presented by ad sales training expert Ryan Dohrn via Soundcloud and iTunes.

Click here to listen via iTunes Podcast!

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360 Ad Sales System Overview

Below are 2 short videos that explain the 360 Ad Sales Training system.  There are currently 2 ad sales training levels.  Both levels are applicable for rookie or veteran ad sales people looking for new ways to grow revenue today!

Watch a video explantaion of the 360 Ad Sales Training System, Level ONE

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Watch a video explantaion of the 360 Ad Sales Training System, Level TWO
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10 Reasons To Fall in Love With Your CRM Tool

Time and time again I hear about sales people refusing to use their Customer Relations Management software for one reason or another.  The most common reasons for resistance are old habits, CRM inadequacies and flat out insubordination.  I am here to tell you that no matter the CRM tool you choose, you will find “things” you do not like.  Think that switching CRM’s will help?  Most of the time, not.  So, what if I told you that sales experts tell us that sales people that use a CRM daily show improved performance by as much as 25%?  Would you get busy now?  
Here are 10 key functions that will help you fall in love with your CRM tool.    
1.  A good CRM tool will help you identify repeatable patterns of success.  All to often sales people are successful but they can not repeat the success because they did not track the success.  CRM tools help you take ownership of these patterns of success.  
2.  Experts tell us that we forget 25% of tasks that are considered "important".  Don't believe me?  Think back to a time when you were driving home or riding the train and you realized you had forgotten to call a client or complete a task.  Good thing you remembered that task.  What about the other 20% that you forgot?  
3.  Leading data is critical to your success as a sales person.  The data about your clients on the front end of the sale cycle allows you to set up for success on the back end.  If you use your CRM correctly, you can track leading data and not just closed deals.  Owning this critical piece of the sales funnel separates the good from the great.  
4.  Improving your patterns of prospecting.  Using your CRM you can track what emails or voice mails are getting you the desired response needed to book those critical meetings.  You first need to start with templates and then you need to track their success.  
5.  Improve your timing.  If you look closely at #4 you can take prospecting one step further by tracking what times you sent an email or left a voice mail.  Remember, once you identify a pattern of success, rinse and repeat.    Also, some CRM tools allow you to share these success stories with the rest of your team using the CRM.
6.  Your day-to-day time management will improve ten fold when you stop attacking tasks randomly and instead block out time to complete the task.  Almost all CRM tools allow you to track your calendar and tasks in the tool.  Remember, randomness kills your sales process.  
7.  Deeper research.  The data in the tool allows you to stay abreast of all your activity, notes and research.  Block out time to complete research on your clients so that you do not have to spend time before each call researching.  Most CRM tools will let you save PDF files from LinkedIN as well into the tool.    
8.  Pay it forward.  Have you ever walked into a new sales job and there where no notes on any clients?  Keep the CRM current.  Enough said.  
9.  Covering your own butt.  Use the CRM to prove that you are an active and efficient sales executive.  Very often the sales manager wonders what you are doing on a daily basis.  So, show them by using your CRM each and every day.   
10.  Client data is owned by the company.  Gone are the days of the Rolodex.  Also, God forbid something happens to you and a colleague needs to take care of your clients... refer to #8.  Your insistence that the accounts are "yours" is futile.  
Lets end where we began…  What if I told you that sales experts tell us that sales people that use a CRM daily show improved performance by as much as 25%?  Would you get busy now? 

People often ask me what CRM my clients use... I can honestly say that the vast majority of my magazine clients use The Magazine Manger. .
Fall in love with your CRM tool today. 

About this blogger: Ryan Dohrn is an award winning ad sales training coach, a nationally recognized internet sales consultant, international business speaker, IT Sales Training expert and is the President and founder of 360 Ad Sales Training, a boutique internet revenue consulting firm with a detailed focus on ad sales training, internet consulting and media revenue generation. He is also the author of the ad sales book Selling Backwards.    Sales consultant and business speaker Ryan Dohrn travels the globe teaching media sales training classes and offers detailed coaching help to business owners and media companies looking to make money online.

Contact information:

Ryan R. Dohrn


360 Ad Sales Training and Strategy

Brain Swell Media LLC


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Proven Ad Sales Training

Proven Ad Sales Training For Media Companies!
Over 5,000 ad sales pros trained to date!
Magazines, Newspapers, Web, TV, Radio!

"Ryan's media sales training is fun, relevant and has quickly produced results within our sales team of rookie and veteran sales reps."

Kevin James, Moser Community Media

"I have to say it was the most inspiring and truly helpful sales training I've taken. Everything Ryan taught was relevant, real, usable and part of a media sales persons daily life. Thank you!"

Erin Oliver, Royal Media Partners


"I was resistant to ad sales training.  Been there, done that.  I have been in the media business for nearly 40 years.  I love Ryan's training.  He is funny, relevant and backs everything up with solid research."

Linda Andersen, Chronicle of the Horse Media




From Chicago to Sydney to Berlin to Des Moines! 

Ad sales training for all media sales executives at any level. 


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