Are you tired of hearing that print ads are not trackable? Me too! In nearly all of my ad sales training workshops I hear the above as one of the most common objections from advertisers. So, here is the answer. PRINT IS TRACKABLE! The real question is if the advertiser…
Sales Management Masters Class
Webinar Overview: This is an executive level online webinar featuring six unique ad sales management topics with Q&A on each topic. This webinar was live in July 2016 and was recorded for those of you that missed it! This 7 hour workshop took take place over two days. Each…
5 Ways To D.R.I.V.E. Your Ad Sales!
To win the Daytona 500 is one stop on your quest toward auto racing greatness. To win is more than just going fast. It requires a plan. Perhaps you think that auto racing is just a lot of circles at a fast speed. Nope. Everything from tire pressure to the…
Stop Losing Advertisers
We have all been there before.... An advertiser cancels for no apparent reason. You call them... No return call. You email them... No return email. You speculate. You wonder. You lost. So, what now? You can blame others or, you can fix the issue.
Fixing 5 Common Ad Sales Roadblocks!
What are the five most common roadblocks that are stopping you from exceeding your ad sales goals? All to often, as I teach ad sales training workshops, I observe the most common problem stopping sales people from being a raging success are random patterns passed off as a "sales process". …
6 Simple Things You Must Do to Achieve Your Ad Sales Goals in 2016
Each New Year we set resolutions or goals for the upcoming year. As an ad sales training coach it was interesting to learn that experts tell us that 90% of people set goals on January 1st, yet less than 10% achieve those goals. So, after training over 3,000 ad sales…