Internet consultant Ryan Dohrn offers strategies to media companies to make money using correct and accurate pricing. Pricing your digital assets can be tough due to the large number of products and variables in your marketplace. There are three factors I would advise you to consider: competition, base line pricing…
Getting Out Of The Ad Sales Rut
I am often asked by senior level ad sales people advice on getting out of an ad sales rut. What does this mean? It can vary person to person, but in most cases, a senior level ad sales rep is either worn out from selling the same thing to the…
What is SOV, Share Of Voice in Online Advertising?
I am often asked about SOV in many Requests For Proposals (RFP) received by my media clients. What is it and how is it calculated? SOV stands for "Share Of Voice". In comparison to other advertisers, what is a certain clients' share of the total impressions you will deliver in…
5 Critical Sales Questions Every Ad Sales Person Needs to Know and Ask
I wish I could say I was surprised when I go on an ad sales call with a client and they talk about their media product for the first 20 minutes of the ad sales meeting. Why do sales people talk so much? In most cases, it is bad training…