People say there’s power in the words that you use. I’d have to 1,000% agree with this. So I did a little research into the most potent power words to suggest in my media sales training. I looked for words that evoke emotion—words that show proven power in the sales…
9 Ways to Avoid the Summer Media Sales Slump
It’s that time of year when you’re looking out the window and it’s nice outside. Maybe you’ve got a pool or a garden. Or you’re in a corporate building, and you’re looking out and seeing people outside enjoying the day. It can be tempting to give in to the summer…
10 Proposal Secrets for Success
I have a number of business quotes I’ve found to be true and that I live by and share in my ad sales training. One of my favorites is, “Always be looking for repeatable patterns of sales success.” That advice most definitely applies to the art of building an ad…
Control and Command Your Next Sales Conversation
As advertising sales professionals, we all recognize we’re selling in a media landscape that’s tougher than ever before. So what are we going to do to control the conversation with advertisers? How will we command that conversation? And then, ultimately, convert the conversation to a sale?