How to Sell Advertisers Plagued by Instant Gratification Syndrome. Every day our advertisers are screaming they need ROI right now! We all know that marketing is a process. So, how do we sell traditional media to those that want ROI right now? 28-year media sales training advisor Ryan Dohrn shares facts, stats and strategies on selling these impatient and often misinformed marketers. Ad Sales training with Ryan Dohrn.