NOTE: This is a pre-recorded webinar and is avaliable on demand free to you right now.
25 year media sales/marketing veteran Ryan Dohrn has been a part of millions in digital revenue sales. In this free webinar, he will share his best tips for selling 6 types of advertising on your media brand’s website:
• Understanding proper digital promotion. Digital is a “part” of the marketing plan. Not the entire marketing plan.
• Understanding digital packages. Print and digital compliment each other to drive ROI.
• Social media is not a cheap form of marketing any more.
• Adopt a Print+ mentality in your media company.
• Sponsored content offerings are only as good as the audience you can drive to the content.
• Re-think re-targeting. Why it is bad new
• And much much more.
This webinar is free to you because of the fine folks from The Magazine Manager and The Newspaper Manager.
About Ryan Dohrn:
Ryan Dohrn is the founder of media sales training firm Brain Swell Media and the creator of the 360 Ad Sales System taught to over 3,000 ad sales reps in 7 countries. Ryan’s 25 year media sales and marketing career includes leadership roles at PennWell Publishing, Morris Publishing, Disney/ABC TV, Sinclair Broadcasting and The NY Times Company. He is an Emmy Award winner, business book author and has been featured in USA Today and on Forbes.com. Ryan currently works on a monthly basis with over 75 media companies and their related sales and management teams.