As an ad sales training consultant, I am often asked to pass along the names of ad sales reps that are looking for work. When asked about candidate qualifications, most of my media company clients respond by saying they are looking for 7-10 years of ad sales experience, great communication…

So, you got there late and you gave it away for years...the search for the elusive ad dollar seems to be a never ending game of cat and mouse. So, should publishers just give up on the web and move to new dollars? Perhaps look hard at mobile or tablet…

How can we predict the future of our media sales business?  Very often media companies venture into the vast unknown of new digital projects because they feel that they have to or they will be seen as an "old dog" or as a company that is not "keeping up with…

On the last Wednesday of February 2013, ad sales training guru Ryan Dohrn spoke to an overwhelmingly appreciative audience at the Publishing Heroes Conference hosted by the Publishing Media & Expo and held at the Publishing Heroes Theater in London, England. “This was a remarkable opportunity to not only share…

I was asked last week about weekly ad sales training. One of my clients has a veteran sales team and felt that training was no longer needed. Like everything else, sales requires practice. As professional sales people we get so busy with everything else that we forget about the basics.…

Let's talk a little bit about statistics. From an ad sales training perspective, I am always asked for great stat that my students can share with their clients.  I normally ask…why? The thing about statistics is that ad sales reps love stats and very often when they hear or receive…