Hey there, friends and fans. This week, let's dive into the psychology of subject lines. You're probably intrigued by this topic, and rightly so. It's become one of the most popular videos I've ever produced. I am seeing open rates of 35 to 40% and reply rates of 25 to…

A short time ago, I had the opportunity to share a talk titled “Discovering Happiness: Insights for Sales, Marketing, and Life,” which unexpectedly garnered attention and went viral. It chronicled my personal journey in pursuit of happiness. So, let's delve into a thought experiment. Imagine what it would be like…

In my media sales training sessions, a recurring question emerges: "How do you manage to achieve substantial sales while juggling numerous commitments such as speaking engagements, running conferences, and maintaining a marriage of 29 years with someone while overseeing multiple businesses?" The answer, I believe, lies in becoming a time…

The art of successful media sales simply looks different in 2024. But it can be different in a good way if you truly understand what it is you’re selling. Consider this: there's value in every single sales interaction you attempt. You might be thinking, “Is there?” – because maybe you’re…

The end of 2023 is closing in fast. And as an ad salesperson who spends a lot of time in the media business and digital technology, this fact makes me pause and think: what am I going to do to get my clients and prospects to go ahead and sign…

As a small business owner, you understand how essential it is to create a powerful brand. A clearly defined brand will help to distinguish your business from your rivals, as well as giving your company an identity. However, with so many marketing opportunities out there, it can be difficult to…