Overcoming the 6 Most Common Advertiser Objections

Overcoming the 6 Most Common Advertiser Objections
Ryan Dohrn
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Media salespeople that can effectively handle objections close 40% more business By ad sales training expert Ryan Dohrn Handling objections is a skill that every media salesperson must master. Amidst selling during this global pandemic, objection-handling has taken a little bit of a different twist. Having worked with almost 30,000…
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Overcoming the 6 Most Common Advertiser Objections: Media salespeople that can effectively handle objections close 40% more business

Ryan Dohrn
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Handling objections is a skill that every media salesperson must master. Amidst selling during this global pandemic, objection-handling has taken a little bit of a different twist. Having worked with almost 30,000 salespeople around the globe, I’ve found that objection-handling is a skill that most salespeople think they have mastered,…
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Asking for the Order: New techniques to close the sale without acting like a salesperson

Ryan Dohrn
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There are usually two points during every sales call that are mildly awkward. Most salespeople will say that those two are the beginning and the end of every scheduled sales call with a prospective client, since both of these can present a unique set of challenges. At the beginning of…
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Think Like A Doctor to Sell More Ads

Think Like A Doctor to Sell More Ads
Ryan Dohrn
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Every single sales call with an advertiser is valuable. So valuable that you do not want to waste time asking questions that will not help you close the deal. After 30 years of selling and marketing media, I find that you have three to five questions, and that is about…
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Helping Advertisers Prepare for the Buying Bump , 10 Ideas to Update Your Media Sales Game

Ryan Dohrn
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All research points to a buying bump that is set to occur. We see citizens getting back to some level of normalcy, signaling that many buying habits will soon come back into play. Yet, our advertisers are still throwing us the same COVID-based objections. Do they not want to get…
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Has COVID Killed Relationship Selling?

Ryan Dohrn
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What do the years 1990, 2001, 2007 and, 2019 all have in common?  These years represent bad times in the American economy.  Technical recessions in America.  Times when we had to reinvent our sales game and adjust for the circumstance.  So, why does the era of selling amidst COVID feel…
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