What will you do to exceed your goals in 2017? In my ad sales training travels I see some media sales people drift aimlessly from day to day and year to year. There is no focus on a long-term plan for their life, let alone for their sales life. Other…
Selling Santa? A Fun Sales Tale.
Is Santa Claus real? I say yes. But, I have been “sold” on Santa for many years. 44 years to be exact. But, I was not always so convinced. Perhaps, the greatest “sales job” of them all just might be the never-ending quest my Mother placed on “selling Santa” to…
10 Ways To Boost Your Fall Sales Numbers
For most media ad sales professionals the autumn season signals the beginning of the end of your ad sales year. Even if your fiscal year does not follow the calendar year, when you add in the holiday season and new year celebrations to the mix you have a double whammy…
10 Sales Email Subject Lines To Get An Open, Read and Reply
Many ad sales trainers talk about the “good ole days” before email. When the phone was your weapon of choice. Many even suggest that email has ruined the media sales process. I could NOT disagree more. In my ad sales training workshops I teach that email is an amazing piece…
Welcome to Salesland, Evolve or Else.
Ad sales is an amazing business. As a sales executive myself and as the lead ad sales training coach here at 360 Ad Sales, I live and breathe media sales every day just like you. Sales will feed your family for many years to come, if you adapt and evolve.…
Get Fired Up! 6 Ways To Re-Ignite Your Sales Life
What To Do When You Don't Feel Like Selling Today. All ad sales reps at, one time or another, wake up and really don't want to sell. Maybe its one day. Maybe it's all week. Whatever the case, you have been bucked off the horse and you know that you…
Print Ads ARE Trackable!
Are you tired of hearing that print ads are not trackable? Me too! In nearly all of my ad sales training workshops I hear the above as one of the most common objections from advertisers. So, here is the answer. PRINT IS TRACKABLE! The real question is if the advertiser…
Sales Management Masters Class
Webinar Overview: This is an executive level online webinar featuring six unique ad sales management topics with Q&A on each topic. This webinar was live in July 2016 and was recorded for those of you that missed it! This 7 hour workshop took take place over two days. Each…
5 Ways To D.R.I.V.E. Your Ad Sales!
To win the Daytona 500 is one stop on your quest toward auto racing greatness. To win is more than just going fast. It requires a plan. Perhaps you think that auto racing is just a lot of circles at a fast speed. Nope. Everything from tire pressure to the…
Stop Losing Advertisers
We have all been there before.... An advertiser cancels for no apparent reason. You call them... No return call. You email them... No return email. You speculate. You wonder. You lost. So, what now? You can blame others or, you can fix the issue.