Helping Advertisers Prepare for the Buying Bump , 10 Ideas to Update Your Media Sales Game

Ryan Dohrn
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All research points to a buying bump that is set to occur. We see citizens getting back to some level of normalcy, signaling that many buying habits will soon come back into play. Yet, our advertisers are still throwing us the same COVID-based objections. Do they not want to get…
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Has COVID Killed Relationship Selling?

Ryan Dohrn
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What do the years 1990, 2001, 2007 and, 2019 all have in common?  These years represent bad times in the American economy.  Technical recessions in America.  Times when we had to reinvent our sales game and adjust for the circumstance.  So, why does the era of selling amidst COVID feel…
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10 Ad Sales Training Habits to Boost 2021 Sales

Ryan Dohrn
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2020 was an absolutely c-r-a-z-y year in the media sales business, one we’ll never forget.  As an ad sales training coach, it’s time for me to pump you up for a MUCH better 2021—a year that’s filled with some crazy media sales success! The question is, what are we going…
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10 Ways to Close 2020 Sales Strong with Ad Sales Training Advisor Ryan Dohrn

Ryan Dohrn
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What a crazy year—it seems like it was March just yesterday and we were talking about helping our advertisers survive the first COVID lockdown. But we’re moving into that time of year when we need to close out 2020 sales in as strong of a way as possible. And we…
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How to Sell Successful Advertising Programs Today

Ryan Dohrn
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Q&A with Ryan Dohrn, 360 Ad Sales Strategy & Training by  Andy Kowl.  Andy is Sr. VP of Publishing Strategy for ePublishing, the leading B2B publishing platform provider. He reached out to his favorite advertising sales expert for an answer to the question most publishers are asking right now: How…
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Are Customer Needs Assessments Dead?

Are Customer Needs Assessments Dead?
Ryan Dohrn
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As we navigate the changes in our world right now, I think it’s important to focus on the Customer Needs Assessment. If you’re in a leadership role, right now you might be saying, “No, Ryan, don’t talk about not doing a CNA.” Here’s my point, though. We’re living in a…
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