Have you been on a sales call with an ego driven jerk in the last 30 days? If not, perhaps you need to prospect a little more as you should run across them on a fairly frequent basis. They know all about marketing. They think they are a marketing guru. They feel that they…
10 Reasons To Practice Your Pitch
I am amazed at the number of veteran ad sales reps that never ever practice their trade in an effort to improve. Just imagine if Tiger Woods never practiced.
Getting the Most Out of Younger Sales Reps
You may find it interesting to note that an MIT study on what motivates people concluded that money is not the best motivator.
Why Should I Buy An Ad From You?
What makes you different from every other sales person that contacts a potential advertiser today? Again... what makes YOU different? This is a question that you should be asking yourself before each and every interaction with a potential client.
Stop Wasting December, 10 Tips For Fall Sales Success
The late fall, particularly around the holidays, is typically a time of year when most media sales people get lazy. The reason for this is pretty simple. Over the course of many years, most sales people have come to the conclusion that no advertising decisions are made in December. While for the…