Mastering Time Management for Better Sales Outcomes with Media Sales Training Coach Ryan Dohrn

Mastering Time Management for Better Sales Outcomes with Media Sales Training Coach Ryan Dohrn

Time management is a favorite topic of mine because mastering it can significantly impact your success in your sales life. Becoming a “ninja” of time is crucial as there’s no way to get 25 hours in a day. Instead, you need to manipulate the time you have to achieve a balanced and productive life. Here are three main strategies to help you do more with less time.

1. Do the Hardest Tasks When You’re at Your Best
While common advice suggests tackling the hardest tasks first thing in the morning, this may not work for everyone. If you’re not a morning person, you won’t perform your best on difficult tasks early in the day. Instead, schedule these tasks when you are most alert and focused. For many, this might be after lunch, once the body and mind are fully awake and energized. Align this with your ad sales training or media sales training to ensure you are at your best when tackling challenging tasks. For me, I tackle hard tasks around 10am.

2. Implement the 20/60/20 Rule
The 20/60/20 rule is a time management strategy where you allocate your time as follows:

  • 20% on New Business Development: Spend the first part of your day generating new leads and prospects. This is crucial for continuous growth in ad sales training.
  • 60% on Meetings and Customer Management: The bulk of your day should be spent on meetings, customer service, and maintaining client relationships.
  • 20% on Retention Efforts: Dedicate the last portion of your day to customer retention. This involves activities beyond standard customer service, like sending thank-you notes, making non-sales calls, and showing appreciation to your clients.

Remember, retaining clients is often more cost-effective and beneficial than acquiring new ones. This is especially relevant in media sales training where client loyalty can significantly impact your success.

3. Avoid Randomness and Use the Pomodoro Technique
Randomness in daily tasks can lead to inefficiency. Instead, use the Pomodoro Technique to stay focused. Set a timer for 25 minutes and concentrate on one task until the timer goes off. Take a 5-minute break and repeat. Do not change tasks. Take a break! After four cycles, take a longer break. This method helps maintain high productivity levels and can be particularly useful in ad sales training when you need to balance multiple tasks and deadlines.

Additionally, having a structured plan is essential. When your day starts with a clear schedule, you are less likely to be sidetracked by random tasks. This is vital for maintaining efficiency and effectiveness in media sales training.

To master time management, try these three techniques over the next 30 days:

  • Schedule hard tasks when you are at your best.
  • Apply the 20/60/20 rule to balance new business development, customer management, and retention.
  • Avoid randomness by using the Pomodoro Technique and having a structured plan.

Share your progress in the comments below. Better time management will reduce stress, increase your bank account, and make your ad sales training and media sales training more effective. Remember, if sales was easy, everyone would be in sales. They are not. You are. So, get our there an kill it!

For more information or to book a speaking / ad sales training engagement, visit or email .