Negotiation Strategies of Media Superstars

Negotiation Strategies of Media Superstars

So you get to the conversation on price and the client wants a discount or added value?  What do you do to keep them happy yet not kill the deal?  Savvy ad sales reps know the 10 steps to negotiate a deal!  Even if your boss wants you to stay on rate card, learn to negotiate on the spot and get a signature.  Learn skills like “getting something when you give something” and “Expanding the conversation beyond money” and tactics like “letting the prospect speak first.”  Ad sales expert Ryan Dohrn has impacted over $500 million in ad sales and he will teach you to negotiate a deal like a true media sales superstar!


This is a free webinar sponsored by The Magazine Manager and The Newspaper Manager.


NOTE:  This webinar was recorded in 2019.  The video of the archive is avaliable by signing up below.  Still FREE of charge to you.  



About Ryan Dohrn:

Ryan Dohrn is the founder of media sales training firm Brain Swell Media and the creator of the 360 Ad Sales System taught to over 10,000 ad sales reps in 7 countries.  Ryan’s 25 year media sales and marketing career includes leadership roles at PennWell Publishing, Morris Publishing, Disney/ABC TV, Sinclair Broadcasting and The NY Times Company.  He is an Emmy Award winner, business book author and has been featured in USA Today and on  Ryan currently works on a monthly basis with over 75 media companies and their related sales and management teams.