Below are the links to download the 2 MFCP slide decks from Ryan Dohrn's ad sales training. This information is for MFCP members only. Click here to download, "Hosting Sales Calls" - PDF file. Click here to download, "Selling Traditional Media to Haters."- PDF file. All material is owned by…
Get Relevant or Get Lost! 4 Ways to Increase Your Relevance to Drive Ad Sales
The Oxford English Dictionary defines "relevance" as "the state of being closely connected or appropriate to the matter in hand". This definition extends and expands to the world of ad sales. Relevance in ad sales is NOT about learning a prospect’s favorite vacation spot from Facebook. That is often seen…
TARGET Your Media Sales Message to Grow Results
The key to your success in the world of media sales is increasing the number of meetings you are granted by prospective advertisers. Developing an effective prospecting process can be the difference between life and death in your media sales career. For me, the goal of prospecting is simply getting…