Below are the links to download the 3 slide decks from Ryan Dohrn's ad sales training that took place in Wisconsin Dells, WI, April 6, 2018. This information is for WCP members only. Click here to download, "6 Ways To Sell Digital Like a Boss" - PDF file. Click here…
Get Relevant or Get Lost! 4 Ways to Increase Your Relevance to Drive Ad Sales
The Oxford English Dictionary defines "relevance" as "the state of being closely connected or appropriate to the matter in hand". This definition extends and expands to the world of ad sales. Relevance in ad sales is NOT about learning a prospect’s favorite vacation spot from Facebook. That is often seen…
TARGET Your Media Sales Message to Grow Results
The key to your success in the world of media sales is increasing the number of meetings you are granted by prospective advertisers. Developing an effective prospecting process can be the difference between life and death in your media sales career. For me, the goal of prospecting is simply getting…
6 Ways To Show Your Advertisers Some Love
The month of February brings to the forefront a single day where love is the focus. Valentines Day. Yes, that one-day where we go all out for that one person we love dearly. I would suggest to you that if you wait until February 14 you have missed 11 other…