Every day, as media sales reps, we have to handle these six common sales objections. 1. I am moving my ad dollars to Facebook. 2. I am not getting ROI from my ad. 3. I want to run one ad and "test" your media. 4. I have no budget. 5.…
How To Sell Traditional Media to Print Haters
Every advertiser or media buyer has a unique "understanding" of our industry, community, and media products. So, how do you convince a 26-year old media buyer, working in their first job, that our traditional media products are valuable investments worth their time? Or, what about that marketing director that needs to…
Selling Traditional Media to Haters
Every advertiser or media buyer has a unique "understanding" of our industry, community, and media products. So, how do you convince a 26-year old media buyer, working in their first job, that our traditional media products are valuable investments worth their time? Or, what about that marketing director that needs…
How To Turn Facebook’s Recent Changes Into Big Ad Dollars
On January 15th, Facebook made some major changes that could seriously impact your advertisers. So, how do you turn this news into more ad dollars for you? Veteran media sales expert, Ryan Dohrn, will share the ins and outs of these changes, and explain what you can do to turn…
Your Burning Media Sales Questions Answered
Media sales and industry expert, Ryan Dohrn, will answer your media sales questions! No question is too big or too small. If you have a B2B or Consumer media question, bring it! A digital sales question? Ask it! A question about industry trends? Ryan is ready for it. Come prepared…
Improve Your Online Media Kit for Sales Revenue Success
Industry studies show that 89% of your buyers want 99% of their information on your company and ad space offerings BEFORE they speak to a salesperson. Is your website's media kit experience "best in class"? User friendly? Clearly stated? Inspiring enough to drive sales leads to the MAX? In this…