Selling Traditional Media to Haters

Ryan Dohrn
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Selling Traditional Media to Haters
Every advertiser or media buyer has a unique “understanding” of our industry, community, and media products. So, how do you convince a 26-year old media buyer, working in their first job, that our traditional media products are valuable investments worth their time? Or, what about that marketing director that needs to prove “ROI” and says they get “nothing” from print? Ryan has five ideas to help you tackle them all with ease and flair!

No charge for this webinar thanks to the fine folks at The Magazine Manager.

NOTE:  This webinar was recorded in April 2017.  The video of the archive is avaliable by signing up below.  Still FREE of charge to you.  

 

 

About Ryan Dohrn:

Ryan Dohrn is the founder of media sales training firm Brain Swell Media and the creator of the 360 Ad Sales System taught to over 3,000 ad sales reps in 7 countries.  Ryan’s 25 year media sales and marketing career includes leadership roles at PennWell Publishing, Morris Publishing, Disney/ABC TV, Sinclair Broadcasting and The NY Times Company.  He is an Emmy Award winner, business book author and has been featured in USA Today and on Forbes.com.  Ryan currently works on a monthly basis with over 75 media companies and their related sales and management teams.