Ryan Dohrn is the creator of the 360 Ad Sales Training system and is a globally recognized media revenue consultant. Ryan actively sells print, digital, broadcast, event sponsorships, exhibit space and radio.
I wish I could just say I was surprised when I go on an ad sales call with a client and they talk about their media product for the first 20 minutes of the ad sales meeting. I feel like it is a show and blow up moment. It is…
It is a very common practice to look to your competitors for new sales leads. While I understand this strategy is common, unfortunately, you are often seen as late to the party if you call on them and ask them to run with you as well. For several years I have…
Have you been on a sales call with an ego driven jerk in the last 30 days? If not, perhaps you need to prospect a little more as you should run across them on a fairly frequent basis. They know all about marketing. They think they are a marketing guru. They feel that they…
Every day I hear about sales people refusing to use their Customer Relations Management software for one reason or another. The most common reasons for resistance are old habits, CRM inadequacies and flat out insubordination. I am here to tell you that no matter the CRM tool you choose, you…
Time and time again I hear about sales people refusing to use their Customer Relations Management software for one reason or another. The most common reasons for resistance are old habits, CRM inadequacies and flat out insubordination. I am here to tell you that no matter the CRM tool you…
No matter the size of the media company, one universal truth of sales failure is lack of formal accountability within the sales team. When I mention the word you can see managers get red and sales people get fire in their eyes. But why? When did accountability become such a…
