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Ryan Dohrn

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Ryan Dohrn is the creator of the 360 Ad Sales Training system and is a globally recognized media revenue consultant. Ryan actively sells print, digital, broadcast, event sponsorships, exhibit space and radio.

Why is Accountability A Bad Word?

No matter the size of the media company, one universal truth of sales failure is lack of formal accountability within the sales team.  When I mention the word you can see managers get red and sales people get fire in their eyes.  But why?  When did accountability become such a…

10 Reasons To Practice Your Pitch

I am amazed at the number of veteran ad sales reps that never ever practice their trade in an effort to improve.  Just imagine if Tiger Woods never practiced. 

Getting the Most Out of Younger Sales Reps

You may find it interesting to note that an MIT study on what motivates people concluded that money is not the best motivator.

The 10 Minute Ad Sales Call

If you read my blog often you know that I am really big on having a process for everything.  Why?  First, most sales people thrive when structure is present.  Second, I am a roll with the flow kind of guy and I recognized long ago that randomness kills my ability to be a…

Ad Sales Management, 10 Tips for Success

There are hundreds of factors that contribute to being a great ad sales manager.  There are ten common "traits" I have observed in highly effective ad sales managers.  When I am hosting ad sales management training we spend considerable time looking into each of these "traits" to refine them or find them…

Why Should I Buy An Ad From You?

What makes you different from every other sales person that contacts a potential advertiser today? Again... what makes YOU different? This is a question that you should be asking yourself before each and every interaction with a potential client.