Let's talk a little bit about statistics. From an ad sales training perspective, I am always asked for great stat that my students can share with their clients.  I normally ask…why? The thing about statistics is that ad sales reps love stats and very often when they hear or receive…

Each year we set new resolutions for personal and professional growth.  Here are four ideas ad sales reps may want to consider in 2013.   1.   Embrace Your Ratios:  Knowing your call to close ratios is a comforting number.   It is a number you can work from to stay on…

Forget about making New Year’s resolutions to be richer, thinner and healthier. Start 2013 with a resolution to grow your customer base and your organization’s success. An e-Newsletter can be a great way to build a strong connection with your customers—one that makes them think of your business first when…

Here are 7 ways to really improve your monthly sales e-Newsletter: 1.    Keep it very short.  While context is good, bullet points are better.  Plus, bullets are easy to read.  Short is good.  Less is more. 2.    REALLY, really focus on success.  Get a quote from an advertiser and include…

The secret to social media sales is the training of two people: the advertiser and the actual sales ad sales rep.  It is all to easy for an advertiser to say that they understand social media marketing because they post daily on Facebook.  It is equally easy for an ad…