10 Reasons to Open Your Ad Sales Ears and Listen

Listen more to sell more! It’s a premise that sounds so simple. And most ad salespeople will tell you they’re really good listeners. But I’ve sat in on a great number of calls in my media sales training, and I know that’s not actually the case. So let me walk…

Learn Your Sales Math or Else! VIDEO!

So you want to work smarter and not harder?  Good luck with that!  28-year sales and marketing vet Ryan Dohrn shows you how to break down your sales numbers and get realistic about what you need to do to be a success in the sales business.

The Top 20 Power Words to Use in Ad Sales

People say there’s power in the words that you use. I’d have to 1,000% agree with this. So I did a little research into the most potent power words to suggest in my media sales training. I looked for words that evoke emotion—words that show proven power in the sales…

9 Ways to Avoid the Summer Media Sales Slump

It’s that time of year when you’re looking out the window and it’s nice outside. Maybe you’ve got a pool or a garden. Or you’re in a corporate building, and you’re looking out and seeing people outside enjoying the day. It can be tempting to give in to the summer…

10 Proposal Secrets for Success

I have a number of business quotes I’ve found to be true and that I live by and share in my ad sales training. One of my favorites is, “Always be looking for repeatable patterns of sales success.” That advice most definitely applies to the art of building an ad…

Control and Command Your Next Sales Conversation

As advertising sales professionals, we all recognize we’re selling in a media landscape that’s tougher than ever before. So what are we going to do to control the conversation with advertisers? How will we command that conversation? And then, ultimately, convert the conversation to a sale?

Reeling In Big Advertisers, 6 Steps to Perfect Ad Sales Prospecting

It’s incredibly tough to get meetings with potential advertisers today. Everyone in media sales knows this! So prospecting, and learning to do it well, is a critical component of ad sales training. I’ve figured out six steps to perfect prospecting that work for me. Put these into practice, and watch…

Getting Advertisers to Spend More with You

Consider this:  You are a busy, dedicated, ad sales professional. Every minute of your working day is committed to doing the best for your advertisers and the media company you work for. When you’re not actually seeing clients or prospects you are researching them or designing effective ad campaigns for…

How Does GDPR Effect Your USA Based Company

So you live in the USA and you think the new GDPR regulations do not impact you?  You could not be more wrong! If you’re questioning whether GDPR will effect you, it takes one simple question to know the answer, Does your company or do any of your clients collect…

5 Steps to Close More On the First Sales Call

It’s a wonderful feeling, isn’t it, that heady, addictive moment when you close a deal! In every ad sales training workshop, I teach, I loudly proclaim, after 28 years and thousands of sales, that feeling just never goes away. For me, it is just as fresh today as it was…