Links to the ad sales training information you requested and MORE! Click on link to see/download PDF file. 1. 10 Critical Ad Sales Questions 2. eBook on Banner Ad design 3. 50 Revenue Ideas 4. Ad Sales Training Information. How can Ryan train your ad sales team? 5. Strategic Planning…
Ad Sales Training Topics
Each 360 Ad Sales Training program is customized to your team and the needs of your team! Here are some of the most popular topics for one day workshops! The new media sales process for sales successThe Big 50 Prospecting Process. How to prospect 10 new clients per…
Bring in 50 New Advertisers
I am often asked about tools for prospecting. As you all know, having a process, any process, is better than no process at all. This 100% applies to prospecting for new advertisers. To that end, I spend an entire day on location in ad sales training teaching my prospecting idea…
Digital Pricing Strategies To Make Money
Internet consultant Ryan Dohrn offers strategies to media companies to make money using correct and accurate pricing. Pricing your digital assets can be tough due to the large number of products and variables in your marketplace. There are three factors I would advise you to consider: competition, base line pricing…
Getting Out Of The Ad Sales Rut
I am often asked by senior level ad sales people advice on getting out of an ad sales rut. What does this mean? It can vary person to person, but in most cases, a senior level ad sales rep is either worn out from selling the same thing to the…
What is SOV, Share Of Voice in Online Advertising?
I am often asked about SOV in many Requests For Proposals (RFP) received by my media clients. What is it and how is it calculated? SOV stands for "Share Of Voice". In comparison to other advertisers, what is a certain clients' share of the total impressions you will deliver in…