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Ryan Dohrn

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Ryan Dohrn is the creator of the 360 Ad Sales Training system and is a globally recognized media revenue consultant. Ryan actively sells print, digital, broadcast, event sponsorships, exhibit space and radio.

7 Ways To Improve Your Monthly e-Newsletter to Advertisers

Here are 7 ways to really improve your monthly sales e-Newsletter: 1.    Keep it very short.  While context is good, bullet points are better.  Plus, bullets are easy to read.  Short is good.  Less is more. 2.    REALLY, really focus on success.  Get a quote from an advertiser and include…

Secrets To Selling Social Media, Ad Sales Training for Veteran Sales Reps

The secret to social media sales is the training of two people: the advertiser and the actual sales ad sales rep.  It is all to easy for an advertiser to say that they understand social media marketing because they post daily on Facebook.  It is equally easy for an ad…

Boosting Fall Ad Sales Efforts

I am often asked by clients how they can keep their sales teams "pumped up" during the fall selling season if budgets do not allow a coach to come onsite to offer ad sales training.  From my perspective, the critical issue to address is how to eliminate distractions  and help…

Ad Sales Training Info You Requested

Links to the ad sales training information you requested and MORE!  Click on link to see/download PDF file. 1.  10 Critical Ad Sales Questions 2.  eBook on Banner Ad design 3.  50 Revenue Ideas 4.  Ad Sales Training Information.  How can Ryan train your ad sales team? 5.  Strategic Planning…

Ad Sales Training Topics

Each 360 Ad Sales Training program is customized to your team and the needs of your team!    Here are some of the most popular topics for one day workshops!   The new media sales process for sales successThe Big 50 Prospecting Process.  How to prospect 10 new clients per…

Bring in 50 New Advertisers

I am often asked about tools for prospecting.  As you all know, having a process, any process, is better than no process at all.  This 100% applies to prospecting for new advertisers.  To that end, I spend an entire day on location in ad sales training teaching my prospecting idea…