If you read my blog often you know that I am really big on having a process for everything. Why? First, most sales people thrive when structure is present. Second, I am a roll with the flow kind of guy and I recognized long ago that randomness kills my ability to be a…
Why Should I Buy An Ad From You?
What makes you different from every other sales person that contacts a potential advertiser today? Again... what makes YOU different? This is a question that you should be asking yourself before each and every interaction with a potential client.
Stop Wasting December, 10 Tips For Fall Sales Success
The late fall, particularly around the holidays, is typically a time of year when most media sales people get lazy. The reason for this is pretty simple. Over the course of many years, most sales people have come to the conclusion that no advertising decisions are made in December. While for the…