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Getting Out Of The Ad Sales Rut

I am often asked by senior level ad sales people advice on getting out of an ad sales rut.  What does this mean?  It can vary person to person, but in most cases, a senior level ad sales rep is either worn out from selling the same thing to the…

What is SOV, Share Of Voice in Online Advertising?

I am often asked about SOV in many Requests For Proposals (RFP) received by my media clients.  What is it and how is it calculated?  SOV stands for "Share Of Voice". In comparison to other advertisers, what is a certain clients' share of the total impressions you will deliver in…

5 Critical Sales Questions Every Ad Sales Person Needs to Know and Ask

I wish I could say I was surprised when I go on an ad sales call with a client and they talk about their media product for the first 20 minutes of the ad sales meeting. Why do sales people talk so much? In most cases, it is bad training…

About 360 Ad Sales and Founder Ryan Dohrn’s Bio

Ryan Dohrn is the Emmy award-winning creator of the 360 Ad Sales Training system and is a globally recognized media revenue consultant to over 500 companies.  Ryan is also the owner of the Niche Media Conference, bringing together 500+ media pros each year to grow and learn.     Unlike other…

BOOSTER Ad Sales Training

360 AD SALES TRAINING MEMBERS ONLY!   ATTENTION MEMBERS:  Due to the changing nature of the media sales business, Ryan is updating all the main training topics with new information.  So, we are moving all monthly booster videos into the core ad sales training program.  The core programs are being updated…

Ad Sales Training Videos – 17 hours of Ad Sales Training, watch NOW online!

Watch & learn 100% online.  On-DEMAND video ad sales training. Choose from the 3 media sales training tracks below.  --- Members, click here to login! ---  "I've spent 50 years in advertising sales... Ryan, your online training is the best I've seen, and I've seen a lot." - Jim Leavell,…