We all know we need to practice our sales game, but role-playing usually really sucks. So, I want to show you how to build a role-playing bot in ChatGPT. An actual voice will talk back to you and coach you. I will provide you with a video step-by-step guide on…
Ryan Dohrn
Ryan Dohrn is the creator of the 360 Ad Sales Training system and is a globally recognized media revenue consultant. Ryan actively sells print, digital, broadcast, event sponsorships, exhibit space and radio.
3 Habits of Superstar Sellers That Drive Consistent Success
In my years of sales experience, I've seen firsthand that the best sellers don’t just work hard—they work smart. It’s not about luck; it’s about building the right habits that set you up for success every single day. In this episode, I break down the three things that superstar sellers…
Navigating Sales Success Amid Economic Uncertainty
In today's volatile economic landscape, sales professionals face unprecedented challenges. However, with the right strategies, it's possible to not only survive but thrive. 1. Get Ahead of the Storm Economic uncertainty often leads to hesitation among clients. To counter this, proactively engage with your clients. Understand their concerns and provide…
Calculating Advertiser ROI Is Tricky
Measuring the results advertisers can expect against the price you charge involves several key steps to ensure clarity and alignment: Define Objectives and KPIs: Start by clearly defining the advertiser's objectives. Are they looking for brand awareness, lead generation, sales conversions, or another specific outcome? Establish Key Performance Indicators (KPIs)…
The “One Up, One Down” Sales Strategy: How to Never Get Left Behind
In media sales, losing your main contact at a client company can leave you scrambling. One day, you’re exchanging friendly emails with Bob, your go-to guy, and the next, he’s gone. Whether it's retirement, a new job, or just an extended leave, the result is the same: you're stuck, relationshipless,…
How Much Should a Local or Regional Business Spend on Marketing?
If you own a local or regional business, one of the most common questions you’ll face is: How much should I be spending on marketing each year? The answer depends on your goals, your competition, and where your business stands in its growth journey, but there are solid guidelines you can…