In today's volatile economic landscape, sales professionals face unprecedented challenges. However, with the right strategies, it's possible to not only survive but thrive. 1. Get Ahead of the Storm Economic uncertainty often leads to hesitation among clients. To counter this, proactively engage with your clients. Understand their concerns and provide…

Measuring the results advertisers can expect against the price you charge involves several key steps to ensure clarity and alignment: Define Objectives and KPIs: Start by clearly defining the advertiser's objectives. Are they looking for brand awareness, lead generation, sales conversions, or another specific outcome? Establish Key Performance Indicators (KPIs)…

In media sales, losing your main contact at a client company can leave you scrambling. One day, you’re exchanging friendly emails with Bob, your go-to guy, and the next, he’s gone. Whether it's retirement, a new job, or just an extended leave, the result is the same: you're stuck, relationshipless,…

If you own a local or regional business, one of the most common questions you’ll face is: How much should I be spending on marketing each year? The answer depends on your goals, your competition, and where your business stands in its growth journey, but there are solid guidelines you can…