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Ryan Dohrn

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Ryan Dohrn is the creator of the 360 Ad Sales Training system and is a globally recognized media revenue consultant. Ryan actively sells print, digital, broadcast, event sponsorships, exhibit space and radio.

Ryan Dohrn, FMA 2017 Presentations

Here are the two links you need to download the slide decks from Ryan Dohrn's ad sales training sessions at the 2017 Florida Magazine and Press Associations conference in Naples.  Thank you to all that attended.  Selling Traditional Media to Haters - (DropBox Link to download PDF.) 6 Revenue Ideas…

Get Relevant or Get Lost! 4 Ways to Increase Your Relevance to Drive Ad Sales

The Oxford English Dictionary defines "relevance" as "the state of being closely connected or appropriate to the matter in hand".  This definition extends and expands to the world of ad sales. Relevance in ad sales is NOT about learning a prospect’s favorite vacation spot from Facebook. That is often seen…

TARGET Your Media Sales Message to Grow Results

The key to your success in the world of media sales is increasing the number of meetings you are granted by prospective advertisers. Developing an effective prospecting process can be the difference between life and death in your media sales career. For me, the goal of prospecting is simply getting…

6 Ways To Show Your Advertisers Some Love

The month of February brings to the forefront a single day where love is the focus. Valentines Day. Yes, that one-day where we go all out for that one person we love dearly. I would suggest to you that if you wait until February 14 you have missed 11 other…

10 Proven Ways To Exceed Your Sales Goals

What will you do to exceed your goals in 2017?  In my ad sales training travels I see some media sales people drift aimlessly from day to day and year to year. There is no focus on a long-term plan for their life, let alone for their sales life. Other…

Selling Santa? A Fun Sales Tale.

Is Santa Claus real? I say yes. But, I have been “sold” on Santa for many years. 44 years to be exact. But, I was not always so convinced. Perhaps, the greatest “sales job” of them all just might be the never-ending quest my Mother placed on “selling Santa” to…

Ad Sales Training Video Channel

These ad sales training videos are offered to you free of charge.  Want to dig deeper? Looking to bring Ryan to your office or conference to speak or train your team?    Click here.

10 Ways To Boost Your Fall Sales Numbers

For most media ad sales professionals the autumn season signals the beginning of the end of your ad sales year. Even if your fiscal year does not follow the calendar year, when you add in the holiday season and new year celebrations to the mix you have a double whammy…

6 Ways To Exceed Your Sales Goals

25-year media sales/marketing veteran, Ryan Dohrn, is an internationally certified business coach.  He has trained and coached over 4,000 sales professionals.     In this upcoming free webinar, Ryan will share his best tips on how to exceed your sales goals in 2017.  From time management and SMART goal-setting to better client communication…

The 20 Best Media Sales Subject Lines

We all know that email is a part of our daily media sales life. So, what subject lines are getting ad sales pros an open and reply? 25-year media sales expert Ryan Dohrn recently tested 70 subject lines amongst 100+ media salespeople - and he has the answer! Come join…