As a small business owner, you understand how essential it is to create a powerful brand. A clearly defined brand will help to distinguish your business from your rivals, as well as giving your company an identity. However, with so many marketing opportunities out there, it can be difficult to…
Selling During Times of Economic Uncertainty
There’s so much going on out in the world—so much economic uncertainty and insecurity right now. So this blog is going to get you pumped up and ahead of the storm we are selling through yet again. It’s not like we haven’t been here before. Economic uncertainty means different things…
Warming Up the Cold Call for Better Results
It's important to recognize that selling in a post-pandemic world or to pandemic-fatigued customers is a challenge in and of itself. Many of us are told that we have to make X number of phone calls every day to new clients. I get it. I need to do it every…
Close 35% More with Recommendation-Based Selling—Here’s How
Things are just different right now in Sales Land. Understatement, right? The title of my new book, Selling Forward, is 100% committed to re-inventing your sales game in a pandemic fatigued world. While I was writing the new book, which was originally called Post-Pandemic Sales Strategies, I got COVID, and…
Are You A One-Trick Sales Pony? Explaining and selling the marketing triangle of success
The idiom one-trick pony is derived from the circus. A circus featuring a pony that has only been trained to perform one trick and often is not very entertaining. Unfortunately, that is how we are often seen in the media business. All too often advertisers see us as being good…